How To Make Website Design And Hosting Work For Your Business
Website design and hosting are among the most profitable services you can offer to offline businesses. There are still thousands of businesses in the USA alone which desperately need an online presence, but which do not yet have one. Most small business websites are relatively easy to produce, as they all follow a fairly similar structure. They are known as brochure websites, in that they are basically online equivalents of a glossy company brochure. For someone skilled in web design, they can be produced simply and quickly. The difficulties only occur when something more complex is needed.
The simple brochure website often has between five and ten separate pages, and the design of each individual page is usually the same. The idea is that the site provides an introduction to the business and outlines the services it can provide. The content is by far the most important part of a site like this, because it is common for the searcher to find and study several competing websites. Any site which is lightly coded and quick to load, and which presents the important answers quickly, is likely to win out over the competition.
This type of site is the staple offering of website designers, and where they make most of their money. The only situation is which it is grossly inadequate is where the company wants to sell goods directly off the web page. In this case, a full e-commerce solution will need to be built and programmed into the site. This is not necessarily complicated for a professional to do, but it inevitably takes time and increases the expense of building the site.
It is common for a website designer to offer a discount on the building of the site, if the buyer decides to host the site with the designer as well. Offering hosting services is not complicated, and there is no need to actually own a server yourself. You can simply get a reseller account with one of the established large hosting providers, and offer hosting services through that. It has even been known for designers to offer a free basic website if a hosting contract is taken out.
By selling website design and hosting together, you have the chance of the perfect sale. That is, you have the chance to take a large up front payment for the building of the site, yet have a residual monthly income coming in after that. The difficulty is obviously keeping the site on the hosting and not having the buyer take it elsewhere, so you will need to make sure your contracts are drawn up properly. If your hosting charges are reasonable, however, you can expect to have many clients who will stay with you for months without thinking about it. You can build a good long term business selling website design and hosting.
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